Making the Most of Your Release with Antigoon Records’ SoundCloud Strategy
At Antigoon Records, we believe in creating a fair and transparent approach to SoundCloud releases that benefits both our label and the artists we work with. SoundCloud is a powerful and vital platform for building connections, boosting visibility, and generating royalties, but how tracks are managed can make all the difference.
In this guide, we’ll explain how Antigoon Records handles SoundCloud releases, share tips for making the most of your track, and highlight why this approach is fair for both artist and record label.
Our SoundCloud Strategy
Here’s how Antigoon Records approaches SoundCloud releases to maximize fairness and impact:
- On Pre-order Day:
- We upload a short snippet of your track (30–60 seconds) to the Antigoon Records’ SoundCloud page.This snippet includes pre-save and pre-order links to direct traffic to your release.You can repost the snippet to your SoundCloud profile and share it on your social media channels to build anticipation.
Important: To ensure your release maintains exclusivity and maximizes royalties, please do not upload the full track to your own SoundCloud profile. Reposting the label’s snippet centralizes streams and keeps promotion professional and consistent, benefiting both you and the label. - On Release Day:
- The previous snippet is updated with follow and order links, giving you maximum visibility and ownership.
- Royalties are split between the label and the artist through SoundCloud Go’s monetization system.
This approach balances pre-release and release promotion on the label’s profile with long-term visibility and earnings for the artist.
Why This Approach Works
- Monetization: Keeping the full track off SoundCloud ensures its exclusivity on Beatport, protecting its value and appeal as premium content for DJs and buyers.
- Engagement: A snippet generates curiosity and directs fans to purchase or stream the full track.
- Consistency: The snippet stays live throughout the release period, building familiarity with your track.
Tips to Maximize Your SoundCloud Release
To make the most of your release, consider these tips:
- Repost Strategically:
- Repost the snippet to your profile to build excitement.
- After release, create a playlist featuring your snippet along with related tracks to keep your profile active.
- Regularly update playlists to maintain engagement.
- Encourage Engagement:
- Interact with other artists by commenting on their tracks to boost visibility and build reciprocal support. Responding to comments on your own snippets also strengthens connections with fans.
- Ask close friends or collaborators to comment on your track—genuine interaction looks great and boosts visibility.
- Engage with other artists on Antigoon Records by leaving feedback on their tracks; they’ll often return the favor.
- Avoid Fake Plays:
- Never buy fake plays, likes, or comments. These services harm your credibility and can result in penalties from SoundCloud. Focus on building organic growth.
Making SoundCloud Work for You
At Antigoon Records, we’re committed to supporting you as an artist. By balancing label promotion with artist visibility, our approach ensures that you get the recognition and royalties you deserve.
If you have any questions or need help preparing for your SoundCloud release, don’t hesitate to reach out. Together, we’ll make your release a success!
Long-Term Success
Building a lasting career takes time. Regular releases, consistent fan engagement, and strategic use of playlists will keep your audience growing and engaged. Whether it’s with Antigoon Records or other platforms, keep creating and sharing music you believe in.
Consider releasing themed playlists featuring your latest snippet alongside older tracks. Regularly update these playlists to keep your SoundCloud profile active and engaging. For example, one of our artists doubled their streams by curating playlists that mixed new releases with fan favorites.”
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